Hello! I’m Erica.

I’m passionate about helping businesses connect with their customers. I use social media and influencer marketing to better link brands with target audiences – both current and new. I have helped businesses shift gears, rethink their digital marketing strategies, and better promote themselves in the face of the global health pandemic. I have more than 15 years of experience developing strategic and innovative digital and social campaigns that drive results. I’ve worked with the smallest of local businesses and restaurants and some of the largest national brands. I use social media and social influence to help brands clearly share their identity and align their values with those of their target audiences, leading to growth.